News – HOURS IS YOURS

HOURS IS YOURS - NORTH LX gives luxury footwear a run for their money

The NORTH LX is our most refined high-top design to date, crafted with the precision and sophistication seen in luxury sneaker brands like Santoni, Rick Owens, Maison Margiela, Y-3, AMIRI, Balenciaga

The Hours is Yours Cohiba SL30 Skate Loafer

The Hours is Yours Cohiba SL30 Skate Loafer: A Timeless Blend of Style, Comfort, and Durability for the Seasoned Skater

Jacuzzi Unlimited Collaboration

No fancy contracts or corporate lawyers, just a handshake between skaters is what it takes to make the most interesting collaboration of 2024.

Worlds best Penny Loafer

Yes folks here it is the all new Cohiba Penny Loafer redesigned and updated.

John Dilo for SOTY 2023

Dilo is no exception of this years SOTY. After a major injury in 2022 he just started skating again in Jan

Cohiba Tassel Loafer

Developed in 2017 along side our vulcanized skate shoes the Cohiba Tassel Loafer was set to be a stand out in the line.

modern vintage shoes

COLLECTION III MODERN VINTAGE Modern Vintage design style was our inspiration going into Collection III

COLLECTION III C71 Modern Blue and Vintage Gold

Coming soon the C71 in Vintage Gold and Modern Blue.

Gage has been on the scene for a minute now and we are pleased to welcome him as the first Am to join the HOURS Family. With a powerful bag of tricks and clean style, Gage is the real deal on the board and one of the best people to chill with. We’ve been getting in some rounds of golf with him and his dad lately and these two have game. Seems like Gage may be good at everything. Honored to have you as part of the brand my G.

John Dilo Signature C71 Sand Tiger

Custom C71 by John Dilop featuring a two tone split seam construction with black suede toe and sand back. Detailed tiger print on the tonge heel collar bring the vision to life.

Kevin Braun Strikes a Deal

"I’ve always fucked with Braun. He skates hard and lets it speak for him. So hyped this worked out and he is now rolling with us.” Dilo

Return of the Code the G-Code redesign

The CODE is our first signature shoe by Bryan Herman and if the shoe fits wear it as they say. Now available !

Bryan Herman in the Cohiba SL30 Navy Off-White

Bryan Herman in the new Cohiba SL30 Navy Off White. This shoe is one of the best fitting slip-ons available with an ultra grip Vulc outsole this will become a true classic for you.

John Di Lorenzo "Dilo" in the Callio S77

For the release of the Tobacco Callio S77 John meet us in Long Beach for a photo shoot around Bixby Park area. Needless to say we rolled into Black LB for some pizza and spritzers to follow. Long Beach love all day.

Mosaic Shop Germany

We're excited to welcome Mosaic Shop as one of the premier locations in Germany for Collection 1. Their knowledge and history in the skateboarding and fashion scene across the continent makes them a great partner

Closer Look at the Cohiba SL30 Ice Grey

A closer look into our one of a kind skate silhouette the Cohiba SL30 Penny Loafer. As seen in this crisp and clean Ice Grey Tonal color-way.
"Future Classic"

Tokyo Pop Up with Journal Standard

We are excited to share our Pop Up in Tokyo with Journal Standard mens wear store. These guys did a great job designing the space to fit our brand aesthetics with retro tv's, simple display stands, and a collage of photos across the walls.

HOURS IS YOURS COHIBA L60 FIRST LOOK

First look at the Cohiba L60 a mix of casual Penny Loafer meets a utilitarian outsole. Outfitted in a supple Black Suede with pig skin interior with heavy duty nylon heel pulls attached with our signature Golden Eyelet.

Hours is yours Cohiba L30 by Dennis Martin and Bryan Herman

Cohiba L30 Sneak Peak

Designed in the 1930's the Penny Loafer has had many moments in history and has become a staple in casual footwear. I remember these hit big in the 80's fashion scene and had to have a pair. As one of our signature silhouettes the Cohiba style comes in three different shapes and outsole options. Here is a sneak peek of the Cohiba L30 in all black suede. More colors included in Collection 1

Designed by Dennis Martin as a nod to Vintage Penny Loafers.

"Modern Classics"

COLLECTION 1 LOOK BOOK

HOURS IS YOURS FW 2021 PREVIEW
BRYAN HERMAN
SHOT AT PEPPER STUDIOS DTLA
CREATIVE DIRECTOR DENNIS MARTIN
PHOTOGRAPHER CHRIS SWAINSTON