Cohiba SL90: The First True Cupsole Skate Loafer 3.24.26

Cohiba SL90: The First True Cupsole Skate Loafer 3.24.26

March 19, 2026

The Cohiba SL90 from Hours Is Yours introduces a new standard in skate footwear—combining the clean look of a loafer with the durability of a true cupsole skate shoe.

Originally pioneered by Dennis Martin and Bryan Herman, the skate loafer has evolved from an unconventional idea into a distinct category. The SL90 pushes that evolution further with performance-driven construction and refined materials.

Why the SL90 Stands Out

The defining feature of the Cohiba SL90 is its true cupsole construction, offering:

  • Increased durability vs. vulcanized skate shoes

  • Improved impact protection

  • Structured support with consistent board feel

This makes the SL90 ideal for skateboarders looking for a long-lasting, high-performance skate shoe in a minimal silhouette.

Available in Suede and White Leather

The Cohiba SL90 is available in two material options:

Ultra High-Abrasion Suede
Built for daily skating, this version is designed to withstand heavy wear in high-friction areas.

Tumbled White Full-Grain Leather
A premium option that balances durability with a clean, elevated look. The leather softens over time while maintaining structure and performance.

Minimal Design, Maximum Function

The SL90 keeps things simple:

  • Streamlined loafer silhouette

  • Minimal branding

  • Performance-focused construction

It’s designed to transition seamlessly from skateboarding to everyday wear, without compromising either.

Shop the Cohiba SL90

The Cohiba SL90—the world’s first true cupsole skate loafer—is available now in suede and tumbled white leather, exclusively from Hours Is Yours.

 

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