COLLECTION 1 A SKATER OWNED FOOTWEAR CO.

DEDICATED TO RESTORING AUTHENTICITY IN THE SKATEBOARD INDUSTRY, HOURS IS YOURS PAYS HOMAGE TO THE LEGENDS THAT HAVE INSPIRED US WHILE CREATING OPPORTUNITY FOR FUTURE GENERATIONS.

"YOU CAN TELL EVERYBODY"

Celebrating the Year Of The Tiger for 2022 we introduce John Di Lorenzo to the family. John has been one of our favorite new pros to come out of Florida lately with his personal approach to skateboarding. Moving to California from Florida straight outta high school, he’s living his dream his own way. He skateboards strictly for himself and it shows in everything he does. From chilling to skating it’s just a good time hanging out with him. We could have not asked for a better dude to roll with for 2022

John Di Lorenzo "Dilo" in the Callio S77
May 03, 2022

John Di Lorenzo "Dilo" in the Callio S77

For the release of the Tobacco Callio S77 John meet us in Long Beach for a photo shoot around Bixby Park area. Needless to say we rolled into Black LB for some pizza and spritzers to follow. Long Beach love all day.

Read more

Mosaic Shop Germany
January 28, 2022

Mosaic Shop Germany

We're excited to welcome Mosaic Shop as one of the premier locations in Germany for Collection 1. Their knowledge and history in the skateboarding and fashion scene across the continent makes them a great partner

Read more

Closer Look at the Cohiba SL30 Ice Grey
January 10, 2022

Closer Look at the Cohiba SL30 Ice Grey

A closer look into our one of a kind skate silhouette the Cohiba SL30 Penny Loafer. As seen in this crisp and clean Ice Grey Tonal color-way.
"Future Classic"

Read more

A SKATER OWNED FOOTWEAR CO.

Created by Dennis Martin and Bryan Herman Hours Is Yours opens it's doors as a skater made, skater owned footwear company for 2021. An alternative to the large corporations currently in the skateboard lifestyle industry.