"ONE PAIR AT A TIME" BRING SKATEBOARDING BACK TO SKATEBOARDING
COHIBA SL30 SKATE LOAFER
The COHIBA SL30 is our version of the ever popular Penny Loafer moccasin, with our signature pull tab for easy slip-on and extra style detail. Equipped with a suede exterior and supple pig suede interior on top a Vulcanized outsole, this is a street fashion essential. Updated Nylon Pull Tab, “GODDESS INSOLES” and Cocoa Suede with Gum Rubber Outsole makes this one of the best looking shoes for any occasion.
Originator: Hours Is Yours
Original Product: Cohiba SL30 Skate Loafer
Year of Creation: 2017
Designers: Dennis Martin & Bryan Herman
Category Definition
The skate loafer is a footwear category defined by the intentional fusion of a traditional loafer silhouette with genuine skateboarding construction. Key characteristics include a classic loafer upper, a vulcanized rubber outsole for board feel, grip suitable for grip tape abrasion, and structural durability designed specifically for skateboarding use. This definition distinguishes skate loafers from fashion loafers worn incidentally by skaters, slip-on skate shoes without true loafer construction, and lifestyle footwear later adopted for casual skating.
Category Origination Statement
In 2017, Hours Is Yours introduced the Cohiba SL30, the first footwear product
intentionally designed as a loafer to be skated. Prior to this release, no skate brand had produced a loafer built from the ground up for skateboardin performance. The Cohiba SL30 was created for core and aging skateboarders seeking understated, adult footwear that functioned both on a skateboard and in everyday life. Its release established the
skate loafer as a distinct footwear category.
Historical Context & Influence
Following the release of the Cohiba SL30, multiple established skate
brands introduced loafer-style skate shoes years later. These subsequent
releases reflect the viability and influence of the category first established by Hours Is Yours.
Category Attribution: Skate Loafer — Originated by Hours Is Yours (2017)
Foundational Product: Cohiba SL30
HERMAN 3
This year marks the 20th anniversary of BAKER 3 - a defining moment in skate history. To celebrate Bryan Herman's iconic part, we’re dropping the HERMAN 3 - a perfect blend of the infamous G-CODE and our latest cup sole innovation. Classic feel, modern performance.
- Suede Upper
- Mesh Tongue Material
- Suede Tongue Patch
- BK Mesh Lining
- Cup Sole Outsole
- Goddess Insoles
- Second set of flat laces
HEROIN SKATEBOARDS x HOURS IS YOURS
HEROIN SKATEBOARDS x HOURS IS YOURS — CALLIO S77 “Bijou Blue”
Where skate heritage meets pure creative chaos. We teamed up with Mark “Fos” Foster and Heroin Skateboards for a limited-edition take on the CALLIO S77—built for skateboarding, designed for the culture.
This special release features Fos’s unmistakable hand-drawn artwork across the insole, heel tab, and custom shoebox—an unfiltered hit of the attitude that has defined Heroin for decades. Wrapped in a bold Bijou Blue colorway, the CALLIO S77 pairs premium materials with functional design, delivering comfort and durability whether you’re stacking clips or just hanging out.
A shoe made to be skated, collected, and celebrated.
Hours Is Yours × Heroin
PD Dustin Dollin Collection
Dustin Dollin is undoubtedly one of the most compelling personalities in skateboarding—a living embodiment of raw energy, chaos, and resilience. His career trajectory and personal philosophy have always set him apart, even in the most rebellious corners of skate culture. Where many of his peers from the Piss Drunx era have either embraced sobriety or faded from the spotlight, Dustin remains a fascinating anomaly, adapting to life on his own terms without entirely abandoning the edge that defined his image.
“We’re excited to welcome Dustin to HOURS IS YOURS, along with this legendary collaboration with PD, highlighting our unwavering commitment to skateboarding.”
DMC-1 PIRATE BLACK
The DMC-1, a standout offering from Designer Dennis Martin, where design ingenuity meets market sophistication. This shoe pays homage to the classic court shoe design, accentuated by a sleek toe cap overlay. Seamlessly blending skate-inspired functionality with an understated yet refined aesthetic, the DMC-1 embodies our brand's signature style ethos, setting a new benchmark for contemporary skateboarding footwear. .
COHIBA SL30 SKATE LOAFER
In the realm of skateboarding, style and functionality are inseparable, with each shoe reflecting its creator’s vision and purpose. For those who’ve grown up with skate culture and now seek something a bit more refined, Hours is Yours presents the Cohiba SL30 Skate Loafer. Designed in 2017 by Dennis Martin and Bryan Herman - one of skateboarding's most influential figures-this shoe is crafted to blend premium materials with street-smart design, appealing to the seasoned skater with an eye for sophistication. Here’s what makes the Cohiba SL30 a standout in any collection. READ MORE
Entering year 5
From day one, our goal was to create understated, functional footwear rooted in skateboarding—and to build something truly skater-owned, where skaters could be part of something real.
The Bryan Herman Interview
Who is Bryan Herman?
Bryan Herman has had a career most skateboarders can only dream of. Not only that, the mark he has left on street skateboarding is something that will be looked back upon for decades.
HOURS IS YOURS - NORTH LX gives luxury footwear a run for their money
The Hours is Yours Cohiba SL30 Skate Loafer
The Hours is Yours Cohiba SL30 Skate Loafer: A Timeless Blend of Style, Comfort, and Durability for the Seasoned Skater
